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Product Manifesto

Jolie offers the highest-quality brands with an uncompromising attitude to friends of ecological cosmetics:

It’s all good!

Our brands go through a very strict and sincere selection process. Our test groups have picked only the brands that have proven to be the very best that are 100% pure and safe without any contaminants or harmful ingredients. Our criteria include an official organic cosmetics certification as well as – in true Scandinavian style – the functionality of the products in everyday use: we demand absolute quality, comfort and convenience. 

Discover an icon!

Our selection includes modern, up-to-date natural cosmetics innovations, the best brands and outstanding examples of meticulous and ambitious product development. The products come second to none of the synthetic cosmetics. Instead, they are the best that the field of cosmetics has ever seen: true luxury without harmful effects. We are aboard on creating trends and the iconic brands of the future!


The purpose of our product catalogue includes an all-round winwinwinwin situation. We want to serve our customers with the best possible quality and selection, make socially and ecologically responsible and high-level choices, and to help also the small-scale producers of excellent natural cosmetics to take the spotlight and grow big with us.

Design artwork!

We love elegant everyday aesthetics. Modern natural cosmetics packaging design is gorgeous, fresh and stylish. From our selection, you’ll find just the right fit for your taste, bathroom and makeup bag. On top of the high quality and purity of the products, we always pay attention to the style and functionality of the packaging design.