The skin on your face gets dirty during the day, so it's a good routine to wash it before going to bed. Washing the face only with water doesn't clean the face entirely and might dry it. It's easy to wash the face in the shower with a cleansing gel or foam. Men with dry skin should use cleansing milk. After cleansing, you should balance the skin's pH with a toner. Spray toner straight to the face or tap it with hands. Toner also works as a moisturiser. Micellar water is a good 2-in-1 product that combines a cleanser and a toner. It's enough to clean your face with a cotton pad with micellar water.
Men's moisturisers are usually quite light and easily absorbing because men's skin is a bit thicker than women's. Apply a pump of moisturiser to entire face in the morning and evening. Serums are concentrates that provide help to different kinds of needs, like dryness or pimples. Apply serum under the moisturiser. If the skin isn't dry, you may use only the serum.
These are our best selling products for men, but all the products meant for women work for men as well.